Archive for the ‘Tradeshows’ Category

Backdrops Beautiful Exhibits at TSE2013

January 31st, 2013


We would like to thank everyone who visited our booth!  It was fantastic seeing old friends and meeting new event industry professionals. We had so much fun capturing pictures of everyone in front of our backdrop via our partner Open Air Photobooth.


We received a tremendous amount of positive feedback for both our City Skyline White Backdrop on stage and for our Cotton Club Backdrop in our booth.  Our backdrops are crafted with the notion of different venue heights and are adaptable by simply folding away the excess.  We continue to offer our one of a kind service, custom backdrop rentals.  Our design possibilities are endless! We either carry your backdrop design to meet your conference/event objectives or you can be unique and creative with a backdrop design of your own. Our backdrops will help you keep your event simple, but stunning or take it a higher a level by adding another layer of creativity. Please remember to stay calm and backdrop your event!

Below are some of our favorite booths at #TSE2013


 A big shout out to Jackie Becker of Quest Drape for all your support!




The Special Event Show 2013 in Chicago, IL

December 31st, 2012

Chicago Backdrop

Backdrops Beautiful is excited to Exhibit at the 2013 Special Event Show in Chicago, IL.

Please join us in booth 813, January 16-18 at Chicago’s McCormick Place ( and learn about our latest backdrop inventory.  Make sure to stop by the TSE Stage Live and check out our new Chicago inspired backdrop on display.

2012 BizBash Florida Expo & Awards Recap

April 27th, 2012

Last week I attended the 2012 BizBash Florida Expo & Awards in Fort Lauderdale.  This one-day event is the Florida’s largest gathering of event and meeting professionals, with over 1,500 attendees and 130 exhibiting vendors.

This was our third year exhibiting and it was an exceptional expo for our company. Our main objective was to generate sales leads and raise awareness of Backdrops Beautiful in the event industry.  To help achieve these goals, we purchased a 20’x10’ booth in the exhibit hall to showcase our hand-painted backdrop.  “Seeing is believing,” which is why we always display the actual product our customers can expect to receive when renting from our company. This gives attendees an opportunity to see, touch and feel our backdrops and we’re able to answer any questions they might have.  Our backdrops tend to attract attendees into our booth and sometimes line up to take photographs with their colleagues.

Within the first hour of the show, I observed quite a bit. Most notable was that trade show exhibitors appear to all fall somewhere along one of these two categories:  exhibitors sitting behind their booths, not making eye contact with anyone, texting on their cell phones and waiting for attendees to approach them or exhibitors approaching attendees with open-ended questions related to their pitch!  Many exhibitors offered giveaways to help attract attendee’s interest or provided a unique experience at their booth. We offered a free Kindle Fire and enhanced our booth with some of AFR’s Crystal Collection furniture pieces (thank you Tricia).  Some exhibitors gave away an excess amount of swag, whether it was pens or eco friendly tote bags while others hired great looking models.   However, I can see how certain attendees might find this patronizing or otherwise offensive.

BizBash provides a playground for networking amongst the other exhibitors.  I have been able to meet the most amazing people in the event industry and establish strong business relationships.  Last year I was fortunate enough to be across from Quest Drape and had the opportunity to meet Jackie Becker and her team.  This year I was in need of some pipe and base and some black drape.  At the last minute I reached out to Jackie and without hesitation she had my back.  A big shout out to Jackie Becker from Quest Drape!

In addition to generating sales leads, there are many benefits to participating in the BizBash Florida Expo & Awards. We increase brand awareness, strengthen our relationships with existing customers and are able to keep up-to-date with emerging trends and event technologies. And after all, “seeing is believing” and BizBash provides an engaging platform where attendees can experience firsthand what vendors have to offer!


Event Solutions 2012 Spotlight Awards Finalist

January 9th, 2012

Alice In Wonderland Event

Event Solutions Magazine has announced the finalists for the 2012 Spotlight Awards, being presented at Caesars Palace in Las Vegas, NV.  The finalists were chosen by the 2011 Event Solutions Advisory Board.

We are honored and humbled to be a finalist for the Event Solutions 2012 Spotlight Awards in two categories:

  • Rental Company of the Year
  • Rising Star Male (Jose D Ramirez)

And even though we’ve come this far, we still need your help.  Thank you for your support and congratulations to all of the finalists.

Please CLICK HERE or the logo below to vote for us!

Spotlight Awards Finalist Logo


Bringing Us Closer One Tweet At A Time

August 12th, 2010

Social Media continues to provide us with the opportunity to meet amazing people.  We recently exhibited at Dance Teacher Summit in New York and it was wonderful to see how many internet friends came up to our booth and introduced themselves.  I commonly heard, “Hi, are you Jose? The person behind the company’s Facebook page?” or “Hi, we’ve connected on Twitter. I just wanted to stop by and introduce myself.”  Social media takes away the awkwardness when meeting people you already know so much about because of a virtual network. Having a presence on social media has facilitated the way we meet each other and connected us with many incredible people.  While at Dance Teacher Summit, I met new people for the first time, but as I mentioned, I also got to meet many individuals I knew from Twitter.  And even though we didn’t plan on having an official tweet-up, our twitter community did end up hanging out together.  Suzanne Blake Gerety, business owner of, put it best in her recent note on facebook, “The ripple effect of a tweet can’t be measured.” She’s spot on!  Some of us see the benefit beyond the advertisement of our product or services and trying to gain new business.   Social media continues to function as an everyday tool to establish new connections and grow them.

People who are only pitching their services or products are missing the overall picture.  Social media is a platform to meet and greet people.  It helps us connect and build relationships that in turn can lead to business.  It is important to be accessible and resourceful to as many individuals as we can, regardless of industry. In the end, you don’t need to pitch to anyone; in wanting to return the favor, they gladly become promoters of you and your brand.  Social media definitely enhances our relationships and expands our knowledge all around.

We all get asked from time to time the million dollar question, have you seen a ROI in using social media?  My answer to them has always been the same; yes, we have acquired new business, but not because we are constantly pitching, but because of the relationships we make and the interest we spark in people to see what you do for a living.  I know I put a lot of time into social media, and my time will never be compensated monetarily, but the new friendships it brings me is much more than I can ask for on a personal level.

I’d like to close my post with the following thought:  The most important thing you can do on social media is to be yourself.  Everyone can see through fakeness.  I’ve encountered my share of superficial people only looking out for themselves and I rather not be part of their world.  My solution is to un-friend, un-follow and/or block.  My experience at Dance Teacher Summit was real; online friends turn into long lasting friendships.  I met real people behind their brand and people who I can continue to learn from no matter what industry they find themselves.  I’d like to hear your personal experience whether good or bad with meeting new people you’ve engaged on social media.

A big thank you to the following people for making my time at Dance Teacher Summit that much more memorable:

Marc Kirschner from TenduTV, Suzanne Gerety from Dance Studio Owner, Chad Michael Lawson from Real Deal Dance Marketing (congratulations again on your newborn baby girl Jay Leigh Bella Lawson), Leslea Clark from Uptown Dance, Maria Hanley from Maria’s Movers, Nichelle Strzepek from Dance Advantage, Patty Rose from Dance Meets Fitness, Ashani Mfuko from Kiner Enterprises Inc. and Lori Incardona from Seton Hill Dance Academy.

Broadcasting Digitally

June 11th, 2010

In the months to come we will be rolling out new and fun ways to help you take advantage of our ongoing specials including QR Codes that you will be able to scan with your smart phones such as the iPhone and not worry about having a paper coupon, etc.  We embrace technology and we will be broadcasting digitally all of our marketing efforts in addition to the traditional methods.

Keep an eye out as we will be revealing new QR Codes throughout our print ads, trade shows, social networks, sponsorships, etc. that will give you savings digitally!  Welcome to the digital revolution!

Test out the QR Code with your iPhone or any other smart phone using ScanLife App.  This application is free.

ScanLife App is available for Android, Blackberry, Palm OS and Windows operating smart phones.


May 28th, 2010

Are you having an event?  Are you looking for inspiration? Attend BizBash Expo in Los Angeles, CA on Wednesday June 9, 2010.  If you’re an event, wedding, corporate planner or meeting professional you will not want to miss this top notch networking event where you will have access to unique services all under one roof.  We hope to see you at the show and please stop by our booths (#603 and #535) for a chance to win a great prize and meet our staff.  You will also have the opportunity to see our backdrops in action (booth #632) and have a fun picture taken by our partner and 2010 L.A. Event Style Awards finalist for Best New Product,” Open Air Photobooth.

The Canadian Special Events & Meetings Expo (CSEME) Recap

April 26th, 2010

We had a great time exhibiting at The Canadian Special Events & Meetings Expo (CSEME) in Toronto this year.   CSEME 2010 provided us the opportunity to meet our existing clients F2F and new ones as well. It is imperative to exhibit in our industry to continue to build on our relationships and establish new partnerships.  We understand attendees are always looking for new products and it is why we focus on exhibiting at many industry shows to promote our new backdrop designs and to obtain feedback for new ideas.

For CSEME, we decided to showcase our custom paparazzi backdrop to highlight our friends from Croce Consulting beautiful table setting.  They did an amazing job creating a retro Hollywood theme! Three lucky attendees won a free backdrop rental.  However, all attendees that stopped by our booth received our Canada ROGO Show special:  Rent One Backdrop Get One Free.

We found that CSEME is a great opportunity for attendees to learn from event professionals in the business through many educational sessions.  There were many great seminars that offered marketing tips and event design education for all levels.  The seminar speakers consisted of David Merrell, Debbie Meyers, Jaclyn Bernstein, Jared Golberg and many more.

We thank all our friends who stopped by our booth and look forward to working with you on your next event.

Maximize your trade show sponsorship with Foursquare

April 9th, 2010

Backdrop Warp Blue Backdrops Beautiful

As we all know we sometimes get bombarded with sponsorship opportunities at the many trade shows we exhibit.  In an effort to maximize our brand awareness we usually sponsor one of the many available opportunities when our budget allows it.  I think it’s important that we do more to capitalize on our sponsorships.  In fact, it is essential we find creative ways to expand our exposure at these events.   There are things we can do to create an experience rather than just a glimpse of a sign with our logo and/or name that we pay for to be seen throughout the conference/tradeshow.  We have the technology and it is up to us to brainstorm and create an interactive experience for our prospective clients to engage and take something more than just a 5 minute sales pitch and our literature.

For example, let’s discuss the possibility of creating a virtual event within the expo for the sponsors.  Depending on the sponsorship and tradeshow, you can suggest to the show host to set up a foursquare event prior to the tradeshow to allow plenty of time to promote.  The event would consist of the already participating sponsor companies and the expo attendees. Each company would be assigned a virtual booth space by the coordinator setting up a venue on Foursquare to reflect their booth.  If your show host doesn’t have a clue on how to set up a venue, refer them here: Eric Lukazewski from Echelon Design Inc. recently posted “A Practical Guide to Creating foursquare Events.”

To encourage attendees to visit each sponsor, there would have to be incentives at every booth with a chance to be entered into the grand prize raffle upon completing every check-in.  The booth incentive can be a special offer or an extra discount that could be combined with your ongoing promotion for your product or service.  The grand prize could be a trendy gadget such as the iPad that could be purchased in advance by the host at the expense of the participating sponsors.

Procedure for the event:

  1. Attendees would need check-in at every booth and include in their shout out an assigned hashtag that would be provided by the tradeshow host to reflect the expo’s name (this would amplify the buzz, not just on foursquare, but also on twitter – given that the attendee also has a twitter account).
  2. The participating sponsor would then provide each attendee a unique code that they would also need to post via the “add a tip” function for every virtual booth they visit.

Attendees would need to make sure to stop at every participating booth to be automatically entered into the raffle.  The winner could then be announced at one of the tradeshow events or gala.

If the tradeshow hosting company decides not to participate, you can easily team up with a handful of exhibiting vendors and co-manage the event.

In exchange for a virtual check-in, the attendees receive real incentives and take home a unique experience!  How have you implemented social media to maximize your sponsorship investment?

Event Solutions / Catersource Conference & Tradeshow Recap

March 25th, 2010

We exhibited at the 2010 Event Solutions / Catersource Conference & Tradeshow in Las Vegas for the first time.  It was a great experience and will definitely continue to participate in the years to come.  We decided to showcase one of our many Alice in Wonderland themed backdrops and framed it with trussing to display our product in a professional setting.  Our trussing was provided by one of our partners, “Rhythm Entertainment,” based out of Ontario, CA.

As product sponsors for “Anthology Event 2010,” we partnered up with Nick Apap from the Royce Prop Shop and designed a custom backdrop for the event.  Nick’s vision was to create an ambiance of “mad scientists” by incorporating a laboratory backdrop for the demo stage on how to create frozen ice cream.  He also adapted our Fire backdrop into the main stage where performers entertained the guests later that evening.  Nick was one of the finalists for the Spotlight Awards for “Creative Director of the Year.”  In appreciation of our sponsorship for that event, Nick and Royce designed a table setting exclusively for our booth which further accented our beautiful Alice in Wonderland theme.

Our goal was to showcase and educate event professionals how a backdrop can accent any event by thinking outside the box and working together with an event company.  In speaking with many catering businesses and chefs we were able to teach them that their food presentations and/or buffet tables can be accentuated with our product and giving their clients a bit more and gaining more business.  It’s very important to not just pitch your product on what it can do for them but to also show them and have them see the big picture.  At the end, we conquered so much more and are looking forward to working with other event companies in our upcoming shows.

Our raffle at the show was a Nintendo Wii and the Alice in Wonderland Video Game.  Out of the 897 registrations we received, we had one lucky winner:  Legendary Events.  Congratulations Legendary Events!