Wendy’s goes back to basic with its new ad campaign. It has removed its focus off the iconic red wig and back on the product itself; the juicy, sizzling, and unfrozen square patty. And all because “it’s real!” versus some of its competitors frozen patties. The chain ad campaign also included a “30 seconds of Wendy’s” video contest on YouTube. They had a total of 21 winners. Check out the results here.

Our highway backdrop is showcased at the end of the video as it appears a young guy is riding a bike down Route 66. The camera then pulls back to reveal that our backdrop is a stage flat being towed by production staff. As it passes, it reveals the bicyclist riding through a production lot, and showing the Wendy’s logo sign on a building to the right.