Guest Blog by Ashani Mfuko

Have you ever hit a stalemate in your business? Maybe you’re in slow season, or maybe things aren’t bad, but they’re not growing either, they’re stale. Well, years ago you might have considered printing and handing out flyers to promote your business, maybe advertising in a newspaper or trade magazine, doing a mass mailing, or, if you had the budget, doing some radio or television advertising. These are all very traditional forms of marketing your business which are effective, however, they will also affect your budget in a significant way. Times have changed, and the world is getting and sharing information in brand new ways, and it’s called, Social Media.

Social Media did not just come onto the scene, it’s been around for many years now. However, there has been a significant growth spurt and demographic transition and expansion for those using social media, and it’s one that you need to pay attention to. Remember, change is good!

Here are the top 3 reasons why some people don’t participate in social media:

1) I don’t understand it.

2) I don’t have the time.

3) I don’t see the point/benefit for my personal brand/business.

And my response:

1) I don’t understand it. – Well, let’s simplify it. All you need to do is 3 things: a) Determine who your target audience is b) Share useful information that is of interest to that audience c) Engage in conversation and offer support to your audience.

2) I don’t have the time. – You don’t necessarily have to spend 10 hrs a day on your social media accounts. And furthermore, Facebook, Twitter, Myspace, and Linked in accounts can all be connected to one another. You can schedule your updates ahead of time on a website like http://socialoomph.com. Or you can start off by simply dedicating 30 min. or 1 hour a day to social networking, and take it from there.

3) I don’t see the point/benefit for my personal brand/business. – First and foremost, when anything hits the masses and is acknowledged by television, radio, and global businesses, that should tell you that it is definitely beneficial for your brand.

I know this from experience. One example of this is, the “America’s Best Dance Studio Contest” that my company, Kiner Enterprises Inc. created. It’s all about showcasing excellence in dance studios across America, in celebration of National Dance Week. All of our contest sponsors were acquired through social media, and the success of the contest is solely based on social media, as we have done no other type of promotion or print advertising for this contest.

When done right, social media can help grow your business, enhance your brand awareness, and ultimately increase your bottom line. The best part, however, is all of the wonderful relationships that you will build with great, passionate, and hard-working people just like yourself. You’ll gain motivation, inspiration, and learn A LOT.

To read parts 1 and 2 of this series, visit the Kiner Enterprises Inc.’ Dancer’s Blog

Folllow Kiner Enterprises Inc. on Twitter

Become a fan of Kiner Enterprises Inc. on Facebook

Become a fan of the America’s Best Dance Studio Contest on Facebook