Posts Tagged ‘branding’

Maximize Your Business Exposure On Facebook

December 15th, 2010

Claim Your Business on Facebook and Offer a Deal

If you own a local business with a physical location that your clients can shop and haven’t claimed your place on Facebook, you are missing out on a great opportunity to promote your business.  In addition to Places, Facebook has now launched a new service called Deals and it is currently available for free.  Similar to Groupon, you can create special offers for your customers.  Having recently learned about Deals myself, I was inspired to show everyone just how to do it.

To do so, you first have to check in via your mobile device through Facebook app.  (If your smart phone is not equipped with the Facebook App you can download it from your smart phone app store or simply use touch.facebook.com)  Similar to Foursquare, you need to check in via your mobile device.

  1. Open your Facebook App
  2. Choose Places
  3. Choose Check-In
  4. Do a search for your business to see if it’s been added. If your business is present move on to step 6.  If not, you will need to “Add” it.
  5. Add Your Full Business Name and include a business description and press the add button.  Your business will now be visible to anyone that visits your business.
  6. Your business will now be in Places and is ready for you to check in.  You may check in alone, or check in with your friends by tagging them.
  7. You must now login your Facebook account via the web.  Click on your profile tab and locate your business check in.
  8. Once your business has a Facebook Place, you will see the following screen.  There is a link at the bottom left side that states “Is this your business?” Click on the link to begin the verification process.
  9. You will now get the following pop up:
  10. Upon certifying that you are an official rep of your business you will need to complete the next step/form.  Please note that claiming your Place on Facebook does require some supporting evidence including document verification to prevent from strangers trying to claim your business. (Unfortunately, there will be a waiting period of about a week before you receive an approval email from Facebook.)
  11. Once your claim has been reviewed and approved your page will look like this and you will be able to add a photo, edit your details and create deals for your customers.  Click on “Create a Deal”
  12. You will get the following box:

You are now ready to create you Deal on Facebook Places.

Click on “Create a Deal for this Page”

You have 4 different types of deals you can offer: (deal descriptions via Facebook Help Center)

  • Individual Deal: Reward individual customers when they check in at your business. Best for simple discounts or gifts with purchase.
  • Friend Deal: Reward individual customers when they check in at your business. Best for simple discounts or gifts with purchase.
  • Loyalty Deal: Reward customers for visiting your business a certain number of times, similar to a traditional punch card.
  • Charity Deal: Pledge to donate to a charity of your choice when customers check in at your business. A win-win for everyone!
  • For demonstration purposes I will walk you through the steps in creating an individual deal.

For an individual deal you will need to define your offer, explain how to redeem, enter the dates you plan on running your promo, maximum number of redemptions if applicable and the number of times it can be claimed by the customer.  Proceed to clicking on Save.

You will then be prompted with the following screen.  You have now successfully submitted your deal to Facebook and it will take an approximate 48 hours for them to review and approve.  Please note that your page may have only 1 active deal at a time.

When your customers now check-in via Places on Facebook your deal will display in the following manner:

I hope this “How To” post helps you on improving your business presence on Facebook.   Even if you decide not to participate on Facebook Deals, it is imperative to at least clean up your listing on Facebook Places with a proper description and photo so that it is branded properly.

Check out Facebook Deals Video:

Brand your Facebook Page with a Unique Username

November 17th, 2010

I often get asked for help on how to set up an assigned username for Facebook pages.  In fact, the question of how to setup a username came up via twitter in last night’s #eventprofs chat.  So I thought I put a quick post together and show everyone how to do it step by step.

Why setup a username you ask?  For one, it will make it easier for your clients to find and like your page.  It is also a great way to brand your work and provides accessibility for search engines to index you properly. It’s important to capitalize on all the features Facebook offers to set your brand apart from your competitors and what better way to start than by claiming your own brand name.

A default Facebook page url (username) will appear like this:

http://www.facebook.com/pages/backdropsbeautiful/106828624998

Make sure you log-in to your profile page and that you are an administrator of your Facebook page.

Go to the Facebook username assignment page:  www.facebook.com/username it will look like this:

Next, select the page name from the drop down box:

Enter your custom name in the right hand box that appears once you’ve selected the page name you want to assign a custom name:

Finally, press the “Check Availability” button (it will warn you if the chosen name is not available).  If available, a pop-up disclaimer will advise you that once you set your page with a username, it is final.  Accept disclaimer if you agree.  Upon confirmation your username will be assigned and you can now promote it.

http://www.facebook.com/backdropsbeautifulfanpage

Please note that your fan page must have more than 25 fans (likes) in order to assign it a custom username.  This is a big change from a year ago when Facebook required you to at least have 1,000 fans.

For FAQ Facebook Pages questions click on the link below:

http://www.facebook.com/help/?search=usernames#!/help/?page=900

I hope this tutorial helps you effortlessly setup your custom name and that you see the benefits of doing so.  If you disagree, I’d like to hear why.